Smarter payments for every practice — plus AI-powered marketing that finds patients actively searching for care, targets them with precision, and books the appointment while cutting acquisition cost in half.
Dual-pricing payments · Local SEO · Google Ads · intake optimization · review growth · AI command center · HSA/FSA & recurring billing.
Each medical specialty has its own referral pattern, service-line economics, and patient acquisition rhythm — and so does dentistry. Pick yours.
Grow patient demand, protect schedule consistency, build long-term panel growth.
Primary care marketing →
Capture high-intent local searches and convert more same-day patients.
Urgent care marketing →
Grow new family demand, build trust early, keep wellness and sick-visit schedules moving.
Pediatrics marketing →
Attract qualified consult demand and strengthen authority around high-value service lines.
Cardiology marketing →
Grow both medical and cosmetic demand with stronger trust and review-sensitive visibility.
Dermatology marketing →
Capture more consult demand for joint pain, sports injuries, imaging and procedures.
Orthopedics marketing →
Patient payments, dual pricing, recall automation, recurring membership billing.
Practice Pays for dentistry →
Family billing, treatment plan financing, recall reminders, online new-patient intake.
Practice Pays for pediatric →
Multi-location merchant accounts, consolidated reporting, dual pricing across every chair.
Practice Pays for groups →Most medical and dental practices pay 3% or more on every card transaction — which on a $400 visit is $12 the practice never sees. Multiply that across 80 visits a day and the annual cost is in the tens of thousands. None of it changes the patient experience; it just shrinks the margin.
"Our proprietary AI finds patients actively searching for care, targets them with precision, and books the appointment — while cutting your acquisition cost in half." — WebElevated, Medical Marketing
On the front of the funnel, paid acquisition is getting more expensive. Practices spend more per click, more per call, and still lose patients to whichever clinic answered the phone first. Marketing without intake optimization isn't marketing — it's expensive lead leakage.
Practice Pays fixes the back end with a compliant dual-pricing program. WebElevated fixes the front end with AI-managed marketing and a unified intake command center. Adopt either independently — or both, and the math changes fast.
Practice Pays is the payments product built specifically for medical and dental practices. In-office, online, recurring billing, treatment plan financing, HSA/FSA — and a compliant dual-pricing program that legally passes card fees to the cardholder.
Patients pick at checkout — cash, check, HSA, FSA, or card. Card payers cover the processing fee with full state-required disclosure. Cash and check payers get the lower price. The practice nets the same revenue either way.
Built for the way medical and dental encounters actually bill — insurance adjustments, treatment plan financing, recurring memberships, HSA/FSA cards with proper IIAS routing, and same-day funding on standard transactions.
— Practice Pays · cacele.com/practicepays
Compliant cash-discount / surcharge program with point-of-sale disclosure, signage, and merchant agreement. Card fees offset legally.
Proper IIAS-coded merchant routing for healthcare payments. Patients pay with health-spending cards without manual handling.
Treatment plan financing, monthly memberships, and recurring billing — all on cards saved on file with full PCI-compliant tokenization.
Posts payments and applies credits in major medical and dental practice management systems. No double-entry, no reconciliation gaps.
Card payments funded next business day standard, same-day for an upgrade. Cash flow doesn't sit in batch overnight.
Treatment-plan financing options at checkout — patients accept on the same screen they reviewed the estimate, signed automatically.
DSOs and medical groups run consolidated reporting across every chair and clinic, with location-level reconciliation built in.
PCI DSS, HIPAA-compatible flows, and state-by-state surcharge disclosure templates so dual pricing stays legal in every jurisdiction.
Sign up for Practice Pays directly — flat platform pricing plus per-transaction. With dual pricing enabled, most practices net the same or higher than they did before.
WebElevated combines AI-managed Google Ads, local SEO, intake optimization, call tracking, review automation, and a unified attribution dashboard — built for medical practices that want patients booked, not just clicks counted.
Every inquiry from every source — calls, web forms, chat, social — lands in one place with intake quality scoring and call-tracking attribution. The front desk responds faster; the leadership team finally sees what actually produces appointments.
AI-powered Google Ads management continuously optimizes bids and targeting to fill the appointment calendar — not maximize clicks. Cost per qualified consult typically drops by a third inside 90 days.
— Source: webelevated.com/services/medical-marketing
Own the searches patients make in your service area — specialty terms, location terms, condition terms, and same-day intent.
Multi-LLM optimizer adjusts bids and targeting in real time so spend goes where appointments come from.
Every call is recorded and quality-scored. The team sees which campaigns produce qualified consults — not just rings.
Patient-facing scheduling synced to your real calendar. After-hours leads get a slot — not a missed call.
Automated post-visit review requests for review-sensitive specialties. Stronger local proof, higher SERP visibility.
Re-engage prospective patients who didn't book and existing patients due for follow-up — automatically, without front-desk lift.
See exactly which ads, keywords, and campaigns produce booked patients — not just sessions and clicks.
A specialty-specific website built for trust signals, service-line clarity, and intake conversion at every touchpoint.
Sign up for the WebElevated medical engagement directly — flat monthly pricing, no long-term contract, scoped to your specialty and territory.
Practice Pays is the payments engagement. WebElevated is the marketing engagement. The apps below are bookable individually — sign up for one, several, or pair them with the engagements above. Cacele is the umbrella; each tool has its own sign-up.
The payments product built for medical and dental practices — patient payments, dual pricing, HSA/FSA, recurring billing, treatment plan financing.
Start with Practice Pays →The full medical marketing engagement — local SEO, AI-managed Google Ads, intake optimization, review automation, and a unified attribution dashboard.
Get a free WebElevated audit →Patient self-booking, recall scheduling, multi-provider calendars, sick-visit triage. Sign up standalone if all you need is the scheduling layer.
Try Calendefy →Patient statements, treatment plan estimates, deposits, recurring billing. Pair with Practice Pays for the full payments stack — or use it standalone.
Try Invoicefy →AI-powered email + SMS for review requests, recall reminders, post-visit follow-up, and seasonal patient outreach. Standalone sign-up.
Try CraftMail.ai →AI receptionist for after-hours intake, insurance verification agents, recall callback agents. Engage standalone for AI workflows outside the WebElevated scope.
Talk to Cacele.AI →Clinical SOPs, MA training, front-desk playbooks, OSHA compliance documentation. Standalone sign-up for practices that need the operations layer dialed.
Try CommandVault →Self-serve link-in-bio, practice website, and conversion funnels. The lower-cost alternative if you don't need the full WebElevated done-for-you build.
Try First Page →Every Cacele tool side-by-side, with full feature breakdowns and individual sign-up paths.
All apps & services →Most practice software covers the operational layer — scheduling, charting, billing. None of them ship a compliant dual-pricing payments program, an AI marketing engagement, or unified intake attribution. Practice Pays + WebElevated do.
| Capability | Practice Pays + WebElevated + Cacele apps | Typical PMS / EHR | Generic merchant processor | Generic medical agency |
|---|---|---|---|---|
| Compliant dual-pricing program | Practice Pays | No | Limited | No |
| HSA / FSA card routing | Practice Pays | Sometimes | Manual | No |
| Treatment plan financing | Practice Pays | Add-on | No | No |
| Multi-location merchant | Practice Pays | Add-on | Yes | No |
| AI-managed Google & health ads | WebElevated | No | No | Manual mgmt |
| Intake optimization & call tracking | WebElevated | No | No | Sometimes |
| Custom practice website | WebElevated · or First Page | Template only | No | Yes |
| Patient scheduling & recall | Calendefy · CraftMail.ai | Yes | No | No |
| AI receptionist for after-hours | Cacele.AI | No | No | No |
| Clinical SOPs & team training | CommandVault | No | No | No |
| Long-term contract required | No | Often | Often | Usually |
| Sign up for individual tools only | Yes | Bundled plans | Yes | Retainer only |
Comparison reflects publicly available product capabilities as of May 2026. Vendor offerings change frequently — confirm pricing and feature scope directly with each provider before committing.
Sign up for Practice Pays directly — or get a free WebElevated audit if you want the marketing engine running too. Pick whichever closes the gap you're feeling first.